A lot of hotels are reactive and sit and wait for bookings to come via booking portals. Do you sit and wait ? It is a reactive strategy and not a solid one. People search between a lot of hotels in your region and choose to prefer a hotel they know or have heard about before. You could work with us proactively and control you get the right clients from Denmark if you want that. We charge only for the services you need. You can even start on the free starter plan and get free PR in Denmark. Danes are nice, spend a lot of money when traveling and usually fair in giving feedback. So advice of the day is really to start being proactive, with us with others and have a strategy to get the right people that are a perfect fit for your hotel.